Online marketing is considerably one of the best and most efficient ways to reach out to target customers and audiences far and wide. The beauty in marketing products/brands online is that you get to compete with the ‘big boys’ in the industry without necessarily spending more than you can afford. Although online marketing seems like a straightforward and pain-free method to get your product/brand known, a solid plan and strategy is needed to make an impact in the overly crowded marketplace. Outlined below are however a few simple yet effective online marketing tips and strategies that you can use to market your product or brand online.
1. Use the social media: With billions of people using the social media for various reasons each day, you can use the same platform to get your product known to the masses. With the right approach, you should be able to tap traffic, and high quality leads from these social networking sites. Although it may be enticing to use all social channels available, experts recommend focusing on a platform that allows you to engage audiences and customers directly. Twitter, LinkedIn, Facebook, and Google Plus are some of the best channels to use to reach out to target audience and clients fast.
2. Email marketing: Email marketing has been around since the internet was invented, and remains an effective way to advertise and market products online. The only catch with email marketing is how you get potential customer email addresses. Nonetheless, allowing audiences to subscribe to your email newsletters is one of the best ways to build a mailing list. With the right approach, you should be able to convert more than 25% of your mailing list into potential or even loyal customers.
3. Video marketing: Audiovisual content is much more appreciated today as compared to written text. Creating short videos about your product and uploading them on your website and video sharing sites such as Vimeo and YouTube is one of the best ways to market your product. Short how-to and explainer videos (less than 30 seconds long) help viewers understand your product much better, which improves conversion rates.
4. Search engine marketing and optimization: This is one of the most adopted online marketing tips today. One of the reasons for this is because most people use search engines to find products and services online. Search engines help refine results by providing relevant and on-point results for the user, hence have a huge impact on online traffic. Ensuring your website or blog is optimized for both search engines and organic visitors, is therefore recommended. Well optimized sites also get higher rankings by search engines, meaning more people will be directed your way.
As mentioned earlier, some creativity and honesty are needed when marketing products online. A great place to get more tips from people like Carey Baird is over on Quora, where there is a constant stream of high quality advice.
As long as you can offer high-quality services and products to your target customers, then chances are they will bring in more clients your way. You also need to ensure your website or blog is well optimized and mobile friendly to gain more traffic and popularity.